Overview Benefits How it Works Add-on Features Application Sneak Peek Talk to Experts FAQs

Point-Based Loyalty Program Software

Introduce a powerful Point-Based Loyalty Program that Increase customer retention by up to 30% with a point-based loyalty program designed to engage customers — just like industry leaders do.

Earn points on purchase

Redeem anytime

Proven loyalty growth

Loved by customers

Real-time tracking

Points into rewards

Why choose a point-based loyalty program?

Points based rewards program is a system where businesses give reward points to customers for specific actions like purchases, referrals or hitting goals. Customers can later redeem rewards for discounts, free products, gift cards or unique experiences effectively boosting engagement and retention

Increases customer frequency

Customers are encouraged to come back repeatedly to collect more points and enjoy better rewards over time.

Encourages higher spending

When customers can earn extra points, they happily spend a little more, knowing it brings them closer to rewards.

Improves customer retention

Customers feel more connected to your brand as they collect and redeem points, enjoying the sense of progress and rewards.

Keeps customers engaged

Customer explore more products, and interact with your brand regularly, making each visit rewarding and enjoyable.

How point-based loyalty reward program works

Point-based loyalty program rewards customers for every action, helping you drive repeat engagement effortlessly

Customer enrollment

Customer signs up via web, app, QR scan, or in-store.

Customer enrolls into the loyalty program via web, app, QR scan or in-store signup. Basic details of customer such as mobile number, email ID or customer IDs are captured to uniquely identify and link all future transactions and activities.

Transactions

Customer makes purchases or engages with the brand

When customer performs an action within the loyalty program. This may include making a purchase, registering a product, submitting a review or rating, referring a new customer, or participating in promotional campaigns and social engagement activities. Each action is captured by the system and evaluated against predefined loyalty rules to determine point eligibility.

Points allocation

Points are credited based on purchases or actions

Based on predefined loyalty rules, the system automatically calculates and allocates points for each eligible customer action or transaction (for example, ₹100 spent equals 1 point). Customers are awarded for specific activities such as sign-ups, referrals, reviews. All transactions are validated in real time to ensure eligibility, prevent duplication, and eliminate fraudulent entries before points are credited.

Assigning cashback rewards to a QR code campaign with custom values and expiry dates

Wallet tracking

Customer can view earned points and transaction history

Once points are earned, they are automatically credited to the customer’s digital loyalty wallet. The wallet provides real-time visibility into the total points balance, detailed earning history, and progress toward available rewards or cashback, enable customers to track their engagement and redemption readiness easily.

Redemption

Points are redeemed for discounts, gifts, or perks

Customers first review their available points balance in the loyalty wallet and then select rewards from the predefined catalog, such as discounts, free products, or experiential benefits. Once a reward is confirmed, the corresponding points are automatically deducted from the customer’s account as per the program rules.

User scanning a QR code to instantly redeem a reward via their phone

Retention

Customers keep coming back, motivated by points and rewards

Customers are encouraged to repeat actions through personalized offers, bonus point campaigns, timely expiry reminders and tier-based reward benefits. These mechanisms help strengthen long-term relationships, increase repeat participation, and improve overall customer retention.

Powering loyalty with smart technology

Full Transparency and Fraud Prevention

Cost-Effective Campaign Management

Security-First Architecture

Real-Time Monitoring

Highly Scalable Architecture

User-Centric Easy Redemption

Fully Customizable Workflows

Add-on features

AI chatbot & virtual assistant

Provides instant support by answering customer queries, checking reward balances, and explaining program rules in real time.

Multi-language customer support

Our loyalty reward program software offers multilingual customer support. It allow businesses to assist customers in their preferred language.

Heatmap analytics

Heatmap visually reveal where users interact most. It help businesses optimize layouts, improve engagement and boost conversions for data-driven loyalty campaigns.

Omni-channel accessibility

It enable seamless customer loyalty program access for B2B and B2C both across mobile apps, web, POS, QR codes and SMS for consistent engagement.

Application sneak peek

Deploying QR code reward programs with expert consultation

Ready to set up your point-based loyalty program?

Achieve your goals with our high-impact point-based loyalty program built to drive results.

FAQs

What is a points-based loyalty program?

A points-based loyalty program rewards customers with points for every purchase or action they make. These points can later be redeemed for discounts, rewards, or special benefits

How do customers earn points?

Customers earn points by making purchases, scanning QR codes, referring friends, or completing specific actions defined by the brand.

How can customers check their points balance?

Customers can easily check their points balance through the loyalty app, website, or chatbot in real time.

Can reward rules be customized?

Yes, businesses can fully customize earning, redemption, expiry rules, and customer journeys.

Can it integrate with existing systems?

Yes, the loyalty program integrates easily with eCommerce platforms, CRMs, and other tools.

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