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PAY PER CLICK


Pay Per Click Services A part of Digital Marketing

Google AdWords

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

PPC is rapidly evolving, and with the Indian market being very saturated it is important that KPIs and ROI are the key focus of every PPC campaign. At Click Consult we are proud to say that we continue to achieve on average a 51% decrease in Cost Per Acquisition, and on average a 67% increase in ROI for our clients.

Over the next 12 months we expect to see the widespread emergence of search, including paid search on mobile devices. We predict remarketing and tracking of phone calls from PPC campaigns will become core components to all paid search marketing campaigns to close the ROI loop. Our focus at all times is on maximising ROI.

Integrated PPC Campaign Strategy

We create and execute integrated PPC campaigns to amplify reach and conversions. With multiple ad options available, we’ll help you figure out the best ones for your brand.

GOOGLE SEARCH TEXT ADS

Text ads that appear on Google search result pages and across the
Google network

PRODUCT LISTING ADS

Shopping ads that are placed prominently on search result pages with product image and price

MOBILE ADS

Personalised ads on mobile devices to reach consumers when they’re on
the go

DISPLAY ADS

Ads shown over the display network; they can be text, images or
video ads

Remarketing Ads

Text ads that appear on Google search result pages and across the Google network

Amazon Ads

Shopping ads that are placed prominently on search result pages with product image and price

App Installation Ads

Personalised ads on mobile devices to reach consumers when they’re on
the go

Video Ads

Ads shown over the display network; they can be text, images or
video ads

HOW IT WORKS

We as an agency have built our reputation by working with 250+ clients from various fields with an approach of customer acquisition and ROI. Our experts work on search engine marketing, display advertising and ad management. Our company uses special proprietary & 3rd party tools and technology to solve specific issues and reach goals for clients.

RESEARCH AND PLANNING

Our experts in paid search advertising analyse your account, research about your competitors, find keywords that are relevant & have the highest searches and develop a strategy for engagement & acquisition.

ACCOUNT LAUNCH

We focus on implementing tracking code on the website to understand audience behaviour better, creating targeted groups of ads and keywords, making attractive ad copies, bidding strategy, scheduling reports, etc.

ACOUNT MANAGEMENT

Our experts make sure that a diligent channel monitoring and strategy analysis is carried out every day. This phase includes continual analysis, adding necessary keywords, deleting the unnecessary, and budget & bid optimization.

REPORTING

We set up Real Time reporting for our clients to track down the progress made by your account. Reports help in devising further strategies and better optimization of campaigns.

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